Are you pitching large caps or
just wondering how to make the first contact? Proposing value to large company
is easier, if you start thinking like you’re in one and crack down its internal
structure. To do this nothing is better than “Bag the Elephant !” by SteveKaplan.
But then, before approaching the
Client, you need to forge a unique value proposal to win them over. Saul Kaplan
comes with helpful bits and pieces to do that. I know people, who repeat this every
morning like mantra, to get the right level of focus and purpose in the mind
palace.