Basing on own experience of
participating in Professional MBA in Entrepreneurship & Innovation at WU Executive Academy in Vienna, Austria I can openly admit that it is
internalization of students and professors and unconventional teaching methods,
which make MBA studies unique experience. What you shortly observes is that you
substantially change the way you analyse business, makes decisions and your network
of contacts starts growing exponentially.
Brand new campus reminding “city inside the city”, endless business-mixer events with distinguished guests from
business and start-ups world are what complements to core classes delivered by
professors teaching also at global business schools or managing
directors of strategy consulting power houses.
On pretty critical path of “mastering
creative destruction” at WU Executive Academy I learned that real business strategies
are definitely not what companies communicate at their websites, that if you
don’t have data enable to decide clearly, it’s the skill of building “well-educated
guesses”, which is essential, that story-telling communication with allegories
and metaphors is the way to win minds and heards of your audience and make
speeches convincing and memorable. Fortunately you can learn here these a lot.
What I gained from meeting guest speekers in between the classes in events organized for us is that there are more than financials that makes
companies profitable, it’s more than brand positioning makes them desirable and
far more than design that makes them beautiful. It was also eye-opening how
successful companies went through crises and were able to turn threats into
opportunities.
Having already finished half of
core business classes I have still remaining part of them to master by
preparing to classes in pre-modules, actively contributing to core classes and
delivering post-module assignments, incl. comprehensive group assignments. There
will be also international residency in Boston, USA this year, and series of
entrepreneurship and innovation specialization subjects and writing and defending
the master thesis in the next one.
Curriculum and classes never bore, the cookbook
of methods here includes virtual bridging courses, drilling down case studies in
teams, presenting in front of classes, decision making games, role playing,
critical discussing or self-reflecting on concrete matters in your professional context.
Being considered as experienced in
running various business initiatives and doing management consulting for a
profession, or having graduated from PhD studies in Economics before I
joined MBA programme I can frankly say that joining WU Executive Academy was
one of the best development decisions I made ever and kind of investment which pays
out immediate dividend.
It's also kind of fun to do things with fellow students, who are entrepreneurs by
profession or spirit and come from Americas, Africa, Asia, or Europe. And if
you are enough with classes you can always go to ball in imperial style and swing from the chandeliers with
them ;-)
Should you like to know more
about the programme reach out directly to programme managers or to me.
